Content & communications
that change the narrative
Most organisations know what they want to say.
Few have the strategy or the systems to say it.
About
Arc. Communications is a strategic content consultancy that combines editorial instinct with a growth mindset to help businesses scale the stories that matter.
Covering content strategy, brand narrative and positioning development, executive communications, social media strategy, and AI workflow integration, I work with organisations at every stage, from founder-led businesses building from scratch to established enterprise brands that need a fresh perspective.
I also work on a fractional basis, which means you get strategic leadership without the full-time overhead, and a collaborator who is genuinely invested in the outcome.
Previously in-house at Jobbio, DMG Media Ireland, Grazia Middle East, and Daily Mail New York.
AOIBHINN MC BRIDE
FOUNDER OF ARC. COMMUNICATIONS
What I do
Content Strategy & Brand Positioning
Brand identity and positioning, buyer personas, content pillars, creative principles, competitive analysis, customer case studies, and an ideas bank built around your business goals.
AI Workflow Design & Integration
Automated content pipelines, persona-trained content systems, and repurposing tools — handed over with documentation your team can use independently.
Social Media Strategy
Content calendars, platform-specific frameworks, paid and influencer campaign management, content bank setup, and workflow design that goes beyond a posting schedule.
Communications Consultancy
Earned media strategy, journalist outreach, press release and story packaging, comms audits, and executive media coaching ahead of press interviews.
LinkedIn for C-Suite Leaders
A premium ghostwriting service for senior leaders who understand the value of LinkedIn but don't have the time to write. Voice sessions, monthly posts, profile audits.
Fractional Content & Communications Director
Senior strategic leadership on a retainer basis. Ideal for growing businesses not ready to hire full-time, or larger organisations that have outgrown their current setup.
Let's talk
For a no-obligation conversation about what you're looking for, or to discuss a project or retainer, book a 30-minute discovery call with me or email aoibhinn@arccommunications.ie.